As reports The Verge, Microsoft The Xbox mobile store is going to open the Google Play and App Store competition.
This became known from the documents that the company submitted to the British Department for Competition and Markets (CMA) – it is investigating the acquisition deal Activision Blizzard.
Microsoft Is Building An Xbox Mobile Gaming Store to Take on Apple and Google. A New Xbox Mobile Platform Is on the Way for Mobile Devices, and the Activision Blizzard Deal is to this New Platform and Store. My Full Report Here: https: // t.CO/K7ZSFJADIM
– Tom Warren (@tomwarren) October 19, 2022
That’s what Microsoft casinogenting.co.uk writes in these documents:
The transaction will expand the possibilities Microsoft to create a new generation game store, which will offer games from Activision Blizzard and will be available on different devices, including mobile. Based on existing Gamers communities Activision Blizzard, Xbox adapts his store for mobile devices, attracting gamers to the new mobile platform. Attraction of the Google Play and App Store audience will require serious changes in consumer behavior on mobile devices. Microsoft He hopes that he will include the gamers to try something new, offering them a well-known and popular content.
Recall, Apple prohibits issuing third -party applications for iOS. How Microsoft plans to get around this restriction – it is unknown.
Probably expansion Microsoft The mobile market will help in the expansion of Xbox Cloud Gaming. The service is also available on mobile devices, so the store can attract more users to cloud gaming.
It is no secret that mobile games bring a lot of money. Actiblizz has a portfolio Call of Duty: Mobile And candy Crush Saga – One of the most popular mobile entertainment, which will probably be helped in the advertising of the Xbox store.
The deal will give Microsoft significant presence in the mobile game market. Subdivision King [Authors candy Crush Saga] and games like Call of Duty: Mobile, brought more than half of the revenue Activision Blizzard In the first half of 2022. Mobile customers make up about three quarters of monthly active users. Currently Microsoft It does not have a significant presence in the field of mobile gaming, so the deal will bring such a necessary experience in developing mobile games, marketing and advertising. Activision Blizzard will be able to share their knowledge about the production and publication of mobile games with game studios Xbox.
It is worth noting that in the framework of its investigation CMA almost did not discuss the influence Microsoft on the mobile market after a potential purchase Activision Blizzard. The regulator mainly worries the console segment, which, as claims Microsoft, There are less and less – from the point of view of revenue, the prefixes are inferior to both PCs and mobile devices.